caen es |
caen es |

Tourism communication management

Need a good tourism communication strategy?

At Vèrtex Comunicació we are enthusiast of destination brands, and in addition we have experience managing tourism communication. We work very hard to create unique destination brands that respond to the goals of the tourism departments we work with. Exciting results emerge from this combination. Our experience in this sector is multitalented, and this allows us to cover a wide range of services, ranging from consultancy, advice and brand study, to the creation of all kinds of dissemination materials, whether printed, digital or audiovisual. So if you need a guiding hand to promote and get your project off the ground, contact us!

Tourism communication: got any questions?

Your city depends on tourism but you do not have a tourism communication plan? Do you want to redefine and strengthen your destination brand? Looking for ideal tourists but you do not know what communication channels use to get to them? Your city’s website and other communication tools are out-of-date and you want to renew them all? Would you like to gain visibility and stand out of the other stands in the most important tourism trade fair?

> ‘Deltebre, natural attraction’, best tourism advertisement of Catalonia (festival terres Catalunya 2017)

Tourism communication to reach ideal tourists

To understand the role and importance of planning and executing a meticulously tourism communication strategy, first we must first understand destinations as brands, since the same elements are involved: awareness, image or perception in the mind of users. A good tourism communication strategy will allow us to convert ‘sold’ image into real visits, with the advantages that this implies in the local economy. So, as it happens in the corporate world, in tourism it will be basic to determine the target visitors, the goals, the techniques and tactics.

Step 1 - Special ServicesStep 2 - Special ServicesStep 3 - Special Services

Tourism communication services

Consulting, advice, communication strategy and brand study.

We define the identity of your destination brand: branding, naming, corporate identity, storytelling and storydoing.

Press office: media relations, writing and dissemination of press releases and press kits, and support in the organisation of press conferences, audiovisual production services for television, photographic report, etc.

Support in public and institutional relations, and protocol for the organisation of internal and external events.

Wide-ranging graphic design services: logos, emblems, flags, shields, map and guide, brochures for trade fairs and exhibitions, Corporate Identity Manual, publications, newsletters, journals, flyers, invitations, merchandising, protocol elements, plaques, signage, corporate interior design, facade design for institutional buildings, culture and tourism promotion brochures, dissemination materials, etc.

Specialised audiovisual production in the creation of tourism videos, tourism advertising, short-form videos for social media, summary videos for events, photographic report, corporate and event photography, audiovisual production services for television, etc.

Web projects: web design and development, SEO copywriting and web positioning, social media management, blogs, web maintenance, audiovisual and written content updating, etc.

Content writing: revision, proofreading and translations for the general communication strategy and for specific campaigns. Content writing for websites, dissemination materials, newsletters and journals, blogs, presentation brochures, dossiers, culture and tourism promotion brochures, etc.

Documents’ adaptation and impression in any file format, and print management service.

And much more. Contact us!

Tourism communication examples