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Visual identity design and packaging of Pa Mestral

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Project details

Visual identity design and packaging of Pa Mestral, which is an initiative of the baker’s guild in the region of Tarragona (Catalonia). Pa Mestral is an artisan bread 100% made from Terres de l’Ebre and Camp de Tarragona ingredients. The design of packaging follows the artisan and avant-garde aesthetics that the guild wants to convey. The origin of all the ingredients is specified in the packaging.

You can see Pa Mestral in TV3’s news.

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